“It’s quick and easy to tweak the scripts and then click ‘play’ to see the effects immediately, without having to wait for the code to compile every time. “Unity lends itself really well to fast iterative development,” says Didd of Unity’s other Facebook-friendly features. ![]() They have been especially awe-struck by its AB testing functionality, which has allowed the studio to optimise the install flow and user uptake that is so vital to making a Facebook game a success. The We R Interactive team toiling away on I Am PlayR have certainly been impressed by the engine’s suitability for making games on the ever-alluring social network. But the active community for which the engine outfit is famed for, along with a wealth of online tutorials geared towards developing for social networks, means it is emerging as an increasingly popular tool for Facebook games development. Unity is, of course, most commonly associated with iOS and browser games. Also, the fact that Unity supports both Android and iOS development was a key consideration in our mobile strategy for I Am PlayR.” THE BEAUTIFUL GAME “It’s great that the production team are able to get hands on with building training drills and other game elements. “The fact that Unity is so user friendly was one of the key reasons we chose the Unity engine for the development of I Am PlayR,” says We R Interactive executive producer Steve Didd of betting the studio’s creative vision on the engine. Not bad for an original IP that serves as the studio’s first release.Īnd who has developed the engine powering this soccer-themed Facebook game, with ambitions for Android, iOS and Flash? Unity of course.
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